About MOO /

Our Values and You

The MOO difference
About the company
Working for MOO
Want to know more? Ask MOO


MOO is a values-led business. Our work is driven by a strong set of core values which define our culture, how we work and everything we produce. Our values pretty much sum up what we’re all about, so listen up.


Design is key to the MOO business and our customers. We believe that everything we produce should look good, work well and make the customer feel great about the things they’ve made with us. Good design runs through everything here, from the workings of the website, to our products, packaging, marketing and events.


MOO was founded on innovation. From the revolutionary MiniCard to our user-friendly interface and ‘Printfinity’ technology, innovation is – and always will be – at the heart of everything we do. As creative thinkers we like to be first with new things, to be a leader in our market with the confidence that we’ve invented things that weren’t there before. MOO doesn’t do ‘me too.’


Unlike many traditional retail businesses we enjoy active conversations with our customers. Being a good communicator and participant in online communities strengthens the bond between us and our customers, helping us to understand their needs – and create better products for them.


Not just an empty corporate word - MOO strives for excellence in everything we do. But excellence with an exclamation mark - excellence that brings with it a sense of infectious excitement, for the products we make, and the way we make them.


MOO loves Ambitious

Here at MOO, we like a challenge: big and small. We always think there is room for improvement. You’ll have some great accomplishments under your belt, but still have the potential for so much more. You will need to take smart risks, and be comfortable challenging the status-quo to make us (and yourself) better.

MOO loves Clever

We’ll be honest: start-up isn’t the easiest environment. No one’s job is a piece of cake, after all, if it were easy everyone would be changing the world. We look for people who thrive in the kind of fast and complex environments that can produce real step-changes in thinking. Clever is more than just intelligent: it’s about finding solutions, not just discovering problems. It’s about being an expert, but also adapting quickly to every new challenge. You may even be asked to do tasks that aren’t part of your existing skill set, focus on things that may be out of your comfort zone. Whatever the challenge everyone here at MOO pulls together to create something collaborative and great, after all, none of us is as smart as all of us.

MOO loves Resourceful

MOO turns lemons into lemonade. As a startup, we don’t have the luxury of endless time and resource. We move quickly, and cost-effectively. We need you to be creative, and scrappy: quickly find things that work and then build successfully on them. You’ll use your experience to find new ways to make existing things work better, or turning epic failures into a fist full of win.

MOO loves Nice

Take your cue from Little MOO: always professional, yet honest and nice. Startups are stressful, but we learn how to excel in that stress. We want people who balance listening with talking. Teamwork and good relationships are a critical part of our success, and if you can’t act with integrity, you won’t be able to help us all reach our goals. There are a million and one ways to get to the top, we’d like to be friends with everyone who joins us there. So kick butt, but play nice.

MOO loves Passionate

We love what we do. Hearing from our customers, and learning how our products make a difference in their lives really makes it all worthwhile. We want you to be excited to come to work every day. We want you to dream up new ideas to help us change the world, one card at a time. Anyone can just hit ‘print’: but a passionate team will inspire amazing things in one another, and create products that customers will adore. We don’t just like to print, we love to print, and we hope you do too.

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