Holistic Lotus

Double-sided Business Cards

Here, the traditional lotus flower symbol is stylized onto a muted parchment-like background, managing to simultaneously be striking and unobtrusive – a rare skill for a calling card. Yoga instructors, practitioners and students will appreciate the zen-like flower design of these calm, soothing Business Cards.

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The lotus flower is such a prevalent symbol of all things yoga, and I wanted to put my own twist on it. I reimagined it in a stylized way, overlapping a variety of colours to make it resemble a silkscreen look on a paper-like texture.

About this design

Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.