I wanted to put a modern twist on the floral theme I had in mind, and was inspired by the 19th century inventor of the kaleidoscope, Sir Eoin Cussen. Kaleidoscope derives from ancient Greek, meaning beauty and examination, which I thought resonated with the practice of traditional yoga.
About this design
Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.