Less is More

Double-sided Business Cards

Is less more? Decide for yourself with these intriguing Business Cards which juxtapose minimalism with arty clutter in a one-two punch. No image to distract new contacts, simply a direction to the flipside which has an abundance of your details. No need to wonder how to contact you!

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About this design preview

Though it's obviously against the nature of my job, even I have to admit that sometimes no-design is as powerful as any image. Both, the layout and the typeface, Helvetica – a modern classic – truly speak to the Modernist principle of 'Less is More'.

About this design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.