Modern Minimalism

Double-sided Business Cards

If abstract design, cute images or linear graphics don’t appeal to you, this is the perfect Business Card to choose. With an emphasis on bright colour, but maintaining an uncluttered, smooth approach, this hazy, subtle rainbow blend is great for staying minimal but still standing out.

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An ultra minimalist design, I wanted this to appeal specifically to people who aren't keen on traditional design. The simple colour gradations create some surprise on the reverse, while the detail sides also feature a soft gradation of tone (like light shining on paper) with classically modern typography.

About this design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.