Dogs typically love to run around owners know it, and dog walkers certainly know it. So I've put it into the image, which was inspired by lots of messy dogs running around outdoors, having fun and making friends. It lets people know you're not afraid of a bit of dirt.
About the designer
Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.