Sew What?

Double-sided Business Cards

What fits better on Business Cards for fashion designers, seamstresses or keen dressmakers than a dress pattern? The delicate lines denote the kind of timeless skill that modern dressmakers learn, such as how to pattern cut - a dying art currently being given a facelift by the modern WI.

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Remember those patterns your mum used to buy from Butterick and Burda? Fold out sewing patterns are such a warm and fuzzy beacon of nostalgia, and I played on the pattern aspect by splitting one dress pattern over several cards, so you'll want to collect them all.

About this design

Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.