About this design

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About this design preview

Fashion doesn't always have to be angular lines and catwalk couture. Sometimes, it's all about a beautifully made hoodie and a paid of baggy jeans! I wanted to create a set of Business Cards that celebrated well-made casual clothes - and an outline is all I needed.

About the designer

Jovanna Mendes de Souza was born in Brazil, and brought up in Sweden. She came to London to study design at the prestigious Central Saint Martins College of Art, graduating with an MA in Graphic and Communication Design. She is inspired by a huge range of influences, including Victorian inventions, layering different styles, and the work of design luminaries like Max Huber and Aubrey Beardsley.

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