Georgers Claude

Double-sided Business Cards

If you’ve always had a hankering to put your business’s name in neon lights, you can with this eye-catching design. It’s a neon rainbow, with your name at the centre on one side, and your details laid out in glowing technicolour on the other.

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Georges Claude, sometimes referred to as ‘the Edison of France’, developed a series of long glass tubes filled with rarefied neon gas, which, when electrified, would glow in bright colours. This design is inspired by the neon signs in New York’s Times Square, an iconic sight, unimaginable without Claude’s inventions.

About this design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.