Welcome to The Luxe Project. It's a brand new initiative that teams brilliant creatives with new Luxe Business Cards - and helps good causes as well! For one full year we will be launching limited edition designs from well-known international designers exclusively for Luxe Business Cards. Their designs will be available for about one month and 100% of net proceeds will go to the designer's charity of choice. The theme is, 'design for good'.
Brian’s chosen charity is OneSight. He says, “When our first daughter was born, she needed glasses from a very early age. Our initial fear was that she would reject them as a nuisance. To the contrary, her glasses provided her with such a difference in how she perceived the world, that she never took them off. For many people, the simple act of seeing the world is not as easy as many of us think it is, so we chose OneSight as a way to help those in need.” OneSight, a Luxottica Foundation, is a family of vision care charities dedicated to providing healthy vision, eyewear and sun protection to those in need worldwide.
About this design
A versatile creative director and product designer, Brian co-founded Hybrid Design after working in-house at both Nike and Fossil Watches. He leads the agency and clients such as Nike, Apple, TED and Juxtapoz Magazine, with wife and co-creative director Dora Drimalas. With a love for chaos theory, Brian’s creative approach manifests the experimental side of Hybrid Design. It also plays out in Super7, originally a pet project that has evolved into a thriving retail brand. Starting life as a magazine based on his obsessive-compulsive disorder of collecting vintage Japanese Kaiju toys, Super7 now releases hundreds of limited edition vinyl figures every year in both the United States and Japan; has created their own apparel line; a publishing arm for books, notebooks and screen prints; a licensed toy division; and a flagship retail store on historic Haight-Ashbury in San Francisco.