Gustave Eiffel

Double-sided Business Cards

Structural engineers rely on the strength of grids; using regular, compacted shapes to create sturdiness, just as Gustave Eiffel did for the Eiffel Tower. Now you can harness that strength for your Business Cards with this mathematically rigid design.

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The Eiffel tower inspired this set of cards, and the triangular support struts on the inside of the Statue of Liberty. Grids are always very impressive if they are subtle. By making them uneven at times, I tried to break the monotonous feeling and add a twist to the card design.

About this design

Mina Demiren graduated from Central Saint Martins College in BA Graphic Design. She has been part of 'Print Matters', an interest group challenging conventions and exploring boundaries within book publishing. Those projects were either self-initiated or client motivated – clients included AND publishing and Centre of Possible Studies, among others. Mina believes type and image goes hand in hand and pays equal amounts of attention to both. Mina grew up in Istanbul, Turkey, and now lives and works in London.