VanDeGraaf

Double-sided Business Cards

This design, while every bit as hair-raising as its namesake machine, is actually inspired by early printing, and the long-hidden ancient principles of proper page decoration. It’s just we’ve taken those principles and given them a jolt, with these violent shards of geometric colour.

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Even though Van De Graaf (not the same man who invented the generator) did not invent the medieval page construction, known as the ‘secret canon’, he discovered it. Most of the early printed Bibles feature the ‘secret canon’, but still can be found in contemporary book design. The areas and shapes created are filled with vivid and loud colours, creating a well-balanced feeling of tension, to make this design stand out amongst others.

About this design

Felix Ackermann is a freelance graphic designer and self-confessed typography geek. He graduated from Central Saint Martins College in BA Graphic Design, after spending his first two undergraduate years at Curtin University of Perth, Australia. Felix has worked for City & Guilds, Queen Rania of Jordan, and is part of Ludopoli's design team. He has a special interest in pushing the boundaries of conventional typography and his work has been featured in Wallpaper magazine, among other arts and design related publications. Felix has spoken at Typography Day, an international typography conference. Felix grew up in Germany and has lived in both Swaziland and Australia. He now resides in London.