Jules Hurtig

MiniCards

By using typography inspired by hoardings - text that's as tall as it is bold - these MiniCards deliver your vital details as if they're the feature presentation at an old cinema, starring you as the hero.

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About this design preview

This MiniCard design is inspired by Hurtig and Seamon's theatre in New York, founded by Jules Hurtig and Harry Seamon. They had those interchangeable letters outside on the hoardings, advertising the current features, and those letters had to be tall and condensed to accommodate long film titles as well as actors with long names.

About this design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.