Pino Tovaglia

MiniCards

A sharply-dressed, brutally cool MiniCard - strong block capitals accessorised with little hints of colour - that was inspired by minimalist '60s Italian design and built to catch the eye.

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Pino Tovaglia was one of Milan's top graphic designers in the 1960s. I was inspired by his 1964 advertising campaign for Pirelli tyres to put bold typography on these MiniCards, with lavish deep colours for a stylish presentation.

About this design

Jonathan Howells is a senior designer and illustrator with over 20 years experience. He is the Creative Director of multi-disciplinary design office Dinnick & Howells, whose past clients include Levi Strauss, Glaxo Smith Kline and Lindt Chocolate. A self-confessed design geek, Jonathan runs a typography blog and is obsessed with endless possibilities of letterforms.