Just like adorable Charlotte Charles in the TV Show Pushing Daisies, this design has a similar mix of being cute and friendly yet deadly serious when it matters. It most definitely makes the right first impression, with Sans Serif typography to add gravitas to this very modern design.
Monika Koziol was MOO's senior graphic designer. She was raised in Poland, and graduated from London's Central Saint Martin College of Art with a BA in Graphic Design. Previously a freelance designer for publishing companies and charitable organizations, Monika loves everything simple and bold, and believes the definition of good design to be both sustainable and beautiful.