The trouble with snow as a way of dressing a landscape is it's so unimaginative. Every year the same colour, and it's always white. What if you could inject your average snow scene with a riot of different tones, all glowing in the winter sunshine? It would be like hiding everything under a huge tie-dyed psychedelic bedspread.
Freelance designer Sam Stephens grew up in Manchester and studied at Kingston University. Since then, he's done the rounds of London's design studios and worked with clients ranging from the FTSE 100 to independent art fairs and charitable foundations, picking up awards from D&AD, Graphis and the Jerwood Foundation along the way.