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The typeface is reminiscent of many of the advertisement fonts of the first half of the 20th century. I think it’s really romantically nostalgic, and makes me think of the privileged upper classes in 1930s Paris, sophisticated and elegant and impeccably dressed at all times.

About the designer

MOO Designs is a collaborative creative effort from the design team at MOO. All our designers have an individual style that we love, but are also brilliant at working as a team towards a single goal. We’ll give them any theme or idea, and they’ll meld their minds together to produce a series of beautiful card designs.

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