Not just a MiniCard design for fish and chip shops and artisan snack bars - although it's perfect for that too - this would work equally well for the self-aware journalist, with a wry sense of his or her own importance (what's that expression about tomorrow's fish and chip paper?). Either way, it's always good to have a packed lunch in your pocket, wherever you go.
About the designer
Andrea Joseph has got the kettle on.
(She lives in Wales, so you might have a bit of a way to go to get a cup of tea.)