Remember those 'Frankie Says' T-shirts from the '80s? This design is inspired by the same thing that made them such a resounding success. It's the way simple black type on a white background - all block capitals and heavily condensed ideas - can deliver all manner of strong messages with great impact and a minimum of fuss.
About this design
Matt Avery is a designer and art director who grew up in Essex, and now lives in East London. When not working at MOO you might find him playing music with the band 'Kindness', or trying to get his drum machines to work. He has a hatred of Croc shoes.