I wanted to create a design that had something of the innocence and excitement of the rocking '50s to it. So I used a typeface from old cinema hoardings, and threw the letters around with youthful abandon, using a mix of colours that wouldn't be out of place on a wild compilation album of the latest hot hits for swinging cats.
Chris Baron graduated with a BA in Multimedia Design in 2005 from Southampton University, UK. He has worked in various creative fields within packaging, print and film, including projects for the BBC and Guerilla Creative Production. He draws inspiration from the urban landscape as well as design pioneers like Saul Bass.