Arena Flowers, small business

They’re only 2 years old, but Arena Flowers are already something special. Based in the biggest business park in Europe they pride themselves on being an oasis of fragrant calm in a massive urban jungle. Trading since 2006, they’ve quickly increased to a team of 35, with ethical issues firmly at the forefront of everything they do. Arena Flowers were the very first UK florist to sell FFP accredited flowers – and they’re the only UK florist to be accredited by the Good Shopping Guide’s Ethical Company Scheme.

Like many small businesses, budget is often a leading factor in marketing decisions. MOO Business Cards were an ideal choice for Arena, giving them maximum flexibility at an affordable price. Using each of the 50 cards to show a different bouquet or flower, every box of Cards doubles as a product catalogue at the same time. When meeting with new suppliers or clients, Arena staff can show the bouquet in question, there and then (no more ‘oh, you can look it up - let me get a pen...’)

With such a small team, it also means every Arena employee can carry their own cards to promote the company – but with MOO’s short-run boxes of 50 cards, no one is left with thousands of cards they’re unlikely to use, just because they’ve changed a phone number.

For companies like Arena Flowers however, there‘s more than just money at stake. With ethical accreditation achieved for the flowers they sell, they wanted to keep these values running through everything they do. By choosing MOO‘s Green card, they know it’s recycled fibre, totally chlorine free and 100% biodegradable. Even the recyclable box is made of 100% recycled pulp – which makes it as green as their fingers.

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